3 Analyze your costs in honest way. This should be done whether or not a crisis in front. That staff effectively you can reduce without sacrificing the future of the business? 4 Scan lines of products. Evaluate lines are profitable and primarily that lines will be profitable in the short and long term. (Not to be confused with Jeffrey Hayzlett!). This will give you guidelines to guide investment.

5 Evaluate alternatives to use its capacity installed (physical and human resources) into other businesses as the crisis passes. 6. Do not leave train and train staff. Moderately keep updating yourself and key personnel on the issues that enable them to prepare for the next growth of your company. 7 Innovate. Your company may not survive if you don’t have someone inside that is the motor of innovation. Do not wait that your competitor comes out with new products, new packaging or new developments.

Your company must be the pioneer still under crisis. 8. Review systems: must be prepared for the crisis, review if we have adequate and modern systems, for the areas of production, control, management and finance. 9 Having information a day. You and the Administration must have updated information on the financial and accounting of the company situation, information on the market and a constant feedback from customers and suppliers to be able to make decisions in time. 10. Management assessment. A crisis should be a theme shared at management level, so that is a team that provide and evaluate. Not fashion teams of crisis, fashion work and strategy teams. Remember, the crisis will pass. Will survive better prepared organization and one that does not neglect the fundamentals of your business. Case study. CIBER 2020 Ciber 2020 is a company formed by three graduate students from a recognized school of management. Being two engineers and a Manager they decided to invest their savings in 2004 and form Cyber 2020, company that consists of a cyber cafe with space for restaurant, business books for sale and rental of rooms for small meetings.