Balanced Scorecard

Sofundamentais, however not enougher. Each time more the egerentes executives purely perceive that the traditional forms of mensurao financeiracomo return on the investment, profit and yield, are not more fontesde enough information in a world each more dynamic time, demanding ecompetitivo. This occurs, therefore the main system of evaluation of muitasempresas still is the traditional financial report, that does not supply to necessary asinformaes the mensurao and management of the value created by the ativosintangveis 1. The BSC is a set of balanced pointers that allows them to gestoresvisualizar the company under some perspectives at the same time, resulting nacapacidade to translate and to implement the strategy to line up efforts and metasem search of continuous improvement, creation of value and growth. PerformancePyramide (Kerseens-van Drongelen, 2000) and the Prism of Performance BSC O Balanced Scorecard (BSC) developed porKaplan and Norton in 1992 resulted of the necessities to catch all complexidadeda performance in the organization and has been ample and crescentementeutilizado in companies and organizations (Epstein and Manzoni, 1998). The BSC must take to the creation of a net of indicadoresde performance that must reach all the organizacionais levels, becoming, thus, a tool to communicate and to promote the general comprometimento with aestratgia of the corporation (Kaplan and Norton, 1996; 2000).

This method summarizes in an only document, pointers of performanceem four perspectives: internal financier, customers, processes and aprendizadoe growth. (Kaplan and Norton, 1992; 1996). Perspective of the customer: It is the definitions how much aomercado and segments in which the institution desires to compete. It will instituiodever it to translate specific measures the important factors for> customers, thus getting the satisfaction of the same ones. Financial perspective: Monitorial if the strategy dainstituio is contributing for the improvement of the financial results. Asmetas financial if relates with the yield and the growth. Perspective of the internal processes: The pointers deperspectiva of the customers must be supported by the internal processes.

Brazil Year

Although the fort high of the stock market in last the three years, the multiples of Brazilian market still are attractive versus other Stock markets, fruit of the strong expansion of profits of the companies registered in recent years. For 2006, we esteem, one more time, a significant growth of profits, leading for the sectors of mining, oil, banks and consumption. Better consulting atuarialCarreira was in the Watson Wyatt of Brazil Ltda.Acertos in 2005 the providence market was in stand by, that is, with small growth. Economic projections for 2006 Will be one year where the pension funds will be working strong in the decurrent operational questions of the Resolution n13 and the new justinian codes, having many chances for administration service. Until ways meet to foment the multiplanes, the pension funds will mainly continue without significant growth, while the open entities will have to come back to grow, for the absorption and agreement of the new regimen tributary (regressive) and for launching of products more directed, with agreement and application simplified in regards to choice of profile of investments. Better analyst of cmbioCarreira- Fernando Menin Gaertner, 32 years, was elect better analyst of exchange in this year.

It has two years and way it is manager of exchange, responsible for the administration of> But the year of 2005 was marked by a combination of extremely favorable a external scene for Brazil (international liquidity raised the low interests) with an internal scene that also favored the dollar entrance, with the high interests and balances records in the trade balance. Who imagined this scene in the front gained much money, after all the dollar fell the entire year, with some sighs due to crisis economic polticProjees for 2006, Marcelo Axe receives the Prize Investing. The first one was in 2000, when allocation was elect optimum in asset. In this year, the strategist and director of research of the UBS earned as better analyst of the textile sector. Rightnesss in 2005 not economic informadoProjees for 2006