Oberto Sausage Company profile is one of the leading manufacturers in appetizers, meat and sauces in the United States. Based in Kent, Washington State, this family company has been present on the market for more than 85 years. Its brands include Oh Boy! Oberto, Lowrey s Meat Snacks, Pacific Gold Meat Snacks and Smokecraft Real Smokehouse Snacks. Oberto sells its products directly to supermarket chains and wholesalers in the United States and distributes its products globally through Frito-Lay. The enterprise business challenges, such as leader in a category, which has experienced a consistent double-digit growth and where the demand oriented events is always present, Oberto needed a forecasting system that would allow them to the following:-modeling the basic demand of its products based on the story. -Easy way to incorporate knowledge or Know How of the business that owns the field staff within the projected basic demand projections. -Keep track of changes to the forecast and the causes that generate These deviations. -Develop a prognosis based on consumption for key business segments and integrate this type of prognosis in the overall Outlook of the company.
-Maintain an optimal balance between quality of prognosis and the complexity, cost and resources dedicated to the generation of the Eric Kapinos prognosis, Director of forecasting and planning in Oberto, is a veteran glider that began his career at the beginning of the Decade of the 90s as analyst forecasts in Starbucks Coffee. Through the years Kapinos has worked in multiple work teams developing and improving forecasting of demand planning processes and evaluating and implemented computer systems that support these processes. It has made use of solutions ranging from spreadsheets, through systems developed internally, to sophisticated corporate planning system. Kapinos mentions the following: start as a fervent believer in consensus and collaboration to develop forecasts, but started to realize that there is never absolute consensus and collaboration should be used only where really adds value.