What Shakespeare wrote in Hamlet: “Is it worth living without being recognized? Being synonymous with existing. And to be today, even to highlight, you must appear on the Internet. Four years after Hamlet have arisen many media to be recognized, be present and be seen or heard. The latest technologies offer us Internet search engines, tools that locate our website and allow this to appear to the user’s screen through thousands of results. Even for businesses like hotels. SEM and SEO are different web positioning strategies that will enable us to make our product more competitive on the internet and win. This article aims to provide the best weapons to be seen in the competitive jungle of communication on the web. The users are clear: “If I buy something, you first consult the Internet.” It is the modern form of consumption. Statistics show that the average number of visits in all sectors is 3 out of 4 purchases and 91% of Internet users searching each time you enter network.

For its speed, convenience and versatility million citizens use every day worldwide. There are sectors that are not conceive the possibility of being in the market if your product is not displayed on the Internet. The computer screen is replacing the traditional desk where a phone line was engaged, was elected acquired a hotel or an airline ticket. Two formulas, SEM or SEO will allow us to reach consumers. Its best use will allow us to achieve our sales targets and disseminate our product in front of others.