The Best Mark is the Human being Consulting Alysson Branches in Management of People All we has a personality that it characterizes and it influences our attitudes and positions in day-by-day. One is about our Personal Mark, what it defines in them and it identifies in them. the image of this, that is appreciated by the society, generates a value judgment. When we say that somebody was marcante in our lives, we are saying that this person left an Emotional Mark, that we have a defined concept, clearly, on what it represents. This concept can be positive or negative, depending, obviously, of the involved pleasure in the relation. We can make a parallel, enters the mark of a company and our personal mark.

Let us see a definition of mark Kellogs School according to: ' ' Mark is a name, a symbol, a print associated with a product or a service and which the purchasers associate sensations psicolgicas' '. As a company who watches over for its mark and develops its ' ' personalidade' ' aiming at to please its customers, perfecting each time its qualities and attributes, Marks they are only as the Human being. both need to question the quality of the emotional sensations generated and its perfectioning for well-being. They must be coherent with the objectives and sensations to transmit. When we analyze our mark, our personal trajectory and the impact of our attitudes before the obstacles of day-by-day, becomes necessary to evaluate the congruence of our position before the life in relation to the personal goals. Goals of professional, personal and interpersonal perfectioning. The coherence between what we feel and we express makes possible to transmit us all our interior force, marking our ticket in the life of the people, our works and mainly marking our way for the happiness. when we enter in a new phase, we must perceive which the necessary changes for the continuity of well-being and the satisfaction, either company or human being, the adaptation becomes the signal of the evolution, where its mark must syntonize and express the new trends, enclosing its new reality as a force propeller.