From the moment that the collaborator if feels part vital of the company, it will go to raise the flag and to take its participation in the projects and businesses for its social nets online. The advantages of this process are the motivated and involved employees, what it results in faced projects as part of the professional, making with that it if strengthens and if dedicates still more. It involves the consumer still more, since it folloies the process before its conclusion all. also demonstrates a transparent company, collaborating divulging content internal that is a more modern and transparent company, remembering that the divulged content does not have to compromise the project, case some information cannot be divulged by strategical questions of market. What she is necessary it is to leave well clearly what it can be divulged, where and as. Research discloses that great companies make the use of social nets for businesses. The MWeb, agency of communication specialized in digital medias, concluded in a study carried through in Brazil, that 36% of the great Brazilian companies use social nets for businesses.
Amongst them if they detach the Twitter in first place with 43,4%, in according to Youtube with 20,2%, Orkut and Facebook respectively appear in third and room place with 15,6% and 11%, and blogs corporative is less used for the companies, only 9.8% uses this canal. Maciel (2010). Figure 7. The use of Social Nets in the Brazilian companies In the reality, the prohibition of social nets is useless; employee they go to use these tools in any way. The majority of the companies, for example, had discovered that the forbidden use them IM (Instantaneous Messages) results in employed that they use one ' ' miscelnea' ' of tools of instantaneous messages, without no control or of security in the workstation. When adopting tools of social nets and the creation of norms, politics, procedures and measures of security, the companies can guarantee that these tools are used of coherent form in accordance with the desires of the corporation.