He is to teaser. He must inside be edited of the context so that the listener can understand its meaning. 1 Still according to Barber, great events deserves special treatment. A judgment of great impact in the public opinion, sessions of a parliamentary inquiry commission or another great subject must be detached. 2. In agreement still with the broadcaster and presenter of the Periodical of CBN (Rdio) and the program of interviews Alive Wheel,> propagated for the Net Culture of Television, the journalistic text written by the editor, either it printed matter or electronic must clearly be, concise, direct, necessary, simple and objective.
He differs what it from the written text, is the fact of being propagated by a half snapshot, if dissolving in the accurate moment that is taken to air. Here it is the reason because it must be coloquial, that is, to say the language of the people, as a conversation or lecture with the interlocutor was being remained. According to Journalist Raquel Porto Alegre in article published in the Internet, with the radio in the Internet the listeners can participate of more active form of the programming of the informative senders. The email, that already is one of the forms more used of communication between sender and hearing, now passes to be used with more frequency. In it, the listener can comment of ampler form a notice or send a suggestion or claim without limitation of 3 time. For Santnna, the advantages of the radio as vehicle advertising executive would be: ) Source of is a way of entertainment and diversion that the listener has at any time to its disposal; b) Impact For the use of music and the sonoplastia, strengthens the effect of the word, giving bigger impact to the texts advertising executives; c) does not absorb the total attention the listener can, at the same time, execute other tasks; d) Malleability allows to cancel, to change or to insert the message advertising executive, in few hours.