The company today is highly competitive, with a capacity of permeability and adaptability almost immediately and imperceptible to the market conditions and customer needs, with an efficient system of feedback and analysis of information about the environment, a culture of innovation and continuous improvement, and above all, highly profitable. With the characteristics mentioned above is that the description of the company model that all shareholder, customer, employee, society and stakeholders in general which would be involved. Any company that wants to grow, although it is not declared explicitly, seeks to become such a model in the medium and long term. The way of if it is not easy, added to this is that the management of the company does not know how and where to start the process of change. You spend thousands of dollars in consulting, computer support systems, implementation of management tools such as those established with the ISO 9000 standards and the so fashionable Board of Command. In the best of cases is achieved to standardize and facilitate the compilation of information from the company, achieving a form more orderly and clear continue reading the same results that were obtained prior to implementation. Today’s companies must be directed by the leader of today, without this combination it is very likely that is follow poorly spent money on more consulting and implementations that allowance not expected. Senior management must become the leader of the company of today to reach this coveted model. The leader of today is that with the ability to collect and interpret information environment in which it operates the company, is able to make decisions based on that interpretation and to track the results achieved with them. Executives or managers of businesses today are tending increasingly to be only leaders of desktop, when in fact should spearhead investigations, deployments and the analysis of the results that are get with them.