Cultural Marketing

Raquel Ilga Etges the REVOLVING PALCO AS INSTRUMENT OF CULTURAL MARKETING OF the SESC Palms 2005 Raquel Ilga Etges Monograph presented as requisite partial of disciplines of Experimental Project in Advertising and Propaganda II? Monograph of the Course of Social Communication with Qualification in Advertising and Propaganda of the CEULP/ULBRA? University center Luterano de Palmas, under orientation of the Prof Giovani Souza Guedes SUMMARY ETGES, Raquel Ilga. The Revolving Palco as instrument of Cultural Marketing of the SESC. 73. 2005. Monograph (Social Communication with Qualification in Advertising and Propaganda) University Center Luterano de Palmas, Luterana University of Brazil, Palms – Tocantins. To invest today in culture is not alone a concern of the public institutions, each time grows the number of private companies whom they invest in this tool of communication. In view of the setting of its marks and the positive endorsement before the public, many companies obtain the law of tax incentives, what she facilitates still more cultural sponsorship. A project of national reputation, developed for the SESC, gains the streets of entire Brazil taking theater and dances and the name of the institution for where it passes, firming its mark and having the popular support.

It is the Revolving Palco, today a consolidated and respected project where it acts. A theoretical research is presented here on the cultural marketing, its effectiveness and purpose. still one searches with the freqentador public of Revolving the Palco project, with the objective to analyze if it has recognition of the public of whom the SESC is the manager of the project. Word-key: Cultural marketing, SESC, Revolving Palco. Read more here: Rio Tinto Group. 1. PRESENTATION the cultural marketing is enters the diverse tools of the communication used by the companies and institutions as form of spreading and setting of its marks, products or services. This area of performance of the communication offers advantages for the companies, artists, producers and the public whom a cultural event sanctions.